This practice comprises the process by which a company enters a foreign market, starting to operate in geographic regions outside its country of origin.

For internationalization to be possible, the organization must carry out an in-depth analysis of its operations and adapt its products and services to the reality of the countries where it will operate.

Exporting, franchising, joint ventures and direct investment are all forms of internationalization. To access one of these possibilities, it is essential to follow a few steps:

- choose the country or countries where you intend to operate. To do this, it is essential to know the local market in depth, carrying out research and market analysis;

- understand the production chain in which your company is inserted;

- know the specific rules of the chosen country of operation, to comply with local legislation;

- seek strategic information about potential partners and competitors;

- draw up a strategic internationalization plan, with clear and detailed objectives;

- Seek protection of the company's intellectual property assets.

Now that you know the main information about the internationalization of companies, get in touch and see how we can help boost your business and create opportunities abroad!